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2025

Amazon New Requirement: TIC Direct Validation

Author:SATISFY

Background of the New Regulation’s Issuance

Recently, Amazon US has issued an important new regulation: for certain product categories, compliance must be verified by testing, inspection, and certification bodies accredited by Amazon (Testing, Inspection and Certification , hereinafter referred to as “TIC”) conducts Direct verification (Direct Validation) This means that, for all product categories subject to TIC’s direct verification process, traditional sellers will no longer be accepted. Upload the compliance report yourself. method. Seller It is necessary to promptly optimize and adjust the relevant compliance processes. This article will outline the key elements of the policy.

What is ICT Direct verification (DV) Mechanism?

ICT Direct Validation (DV) is an efficient and reliable compliance verification mechanism launched by Amazon, designed to help sellers more easily achieve product compliance. Requirements. Through this process, sellers can directly communicate with… Testing, Inspection, and Certification Recognized by Amazon (TIC) Institutional collaboration to conduct product testing and validation, or to verify existing test reports, and to communicate the compliance results. Directly ship to Amazon Amazon System 。

Direct verification (DV)VS Traditional verification

Direct Validation (DV) ) The primary benefit is enhanced product safety and compliance. Unlike traditional verification, this is specifically reflected in:

●Some Specific category products of Forced passage ICT Institutions conduct compliance testing or certification, or these institutions review and validate existing test reports.

●The test and verification results will by ICT Institutions submit directly to Amazon. , no longer routed through the seller.

●Seller Unable to upload compliance documents independently anymore. 。

Which specific product categories are required to pass direct verification? (DV)?

Based on the current implementation, the new regulations primarily affect the U.S. marketplace. The covered product categories and Amazon marketplaces include:

● Dietary Supplements: U.S. Store

● Electric transportation equipment parts: United States, Canada

● Electric transportation equipment: United States, Canada

●Ophthalmic pharmaceutical products: United States

●Skin-whitening products: United States

● Children’s toys: United States, Canada, United Kingdom, Belgium, Germany, France, Netherlands, Poland, Italy, Spain, Sweden

Direct verification (DV) Impact on Amazon Sellers

The new regulations have a direct impact on sellers’ operations, which can be summarized in two key points:

● Continued Compliance for Sales: After a product has been verified by a TIC‑accredited body, sellers do not need to take any additional steps; the product can be sold normally on the U.S. marketplace.

● Removal for Non-Compliance: If verification is not completed on time or fails inspection, the platform will directly remove the product listing.

It should be noted that the new regulations… Not only aimed at Newly listed products , and also involves Products for sale Many sellers have reported receiving clear verification reminders on the “Manage Your Compliance” page; if these are not addressed promptly, existing ASINs may also face delisting. Danger.

How should Amazon sellers respond? ( Items for sale and unsold items )？

For products currently on sale:

Sellers must submit a testing request on the “Manage Your Compliance (MYC)” page.

The designated TIC organization will contact the seller to arrange testing or verify existing reports and products.

Test results are submitted directly to Amazon by TIC; sellers cannot upload the files themselves.

All testing and verification costs shall be borne by the seller.

Once compliance is approved, the product can be sold as usual.

For products that have not yet been sold:

Sellers can access the help page or compliance… Reference tool for determining whether a product must undergo compliance assessment by a designated TIC body.

Amazon has launched new TIC direct verification requirements, marking a further upgrade to the platform’s compliance standards. For sellers, this represents not only a new challenge but also an opportunity to enhance their store’s competitiveness and mitigate compliance risks.

SATISFY committed to providing Amazon’s Direct Verification service, helping sellers seamlessly achieve end-to-end compliance. The scope of work includes:

Document Compliance Review: Verify test reports, DoC/CPC, and other compliance documents to ensure compliance with applicable standards.

Tag and Description Check: Confirm that product labels, instruction manuals, and other documentation comply with regulatory requirements.

Rectification and Secondary Verification: Provide corrective action plans for nonconformities and assist in completing the re-inspection.

Certificate and Report Submission: After approval, we will assist in uploading the certificate to Amazon and synchronizing the compliance report; if any issues are identified, we will provide tailored recommendations for improvement.

For information on Amazon TIC’s direct verification technical requirements, service procedures, or related inquiries, please contact SATISFY customer service for professional guidance and one-stop support. Support for type testing and certification.